Privacy Policy | Jessica Albares Realty

This Privacy Policy explains how Jessica Albares Realty ("we," "us," or "our") collects, uses, and protects your personal information when you visit jessicaalbaresrealty.com or contact us about real estate services in Lubbock, TX.

Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

Information you provide:

  • Name, email address, and phone number submitted through contact or inquiry forms
  • Property preferences, budget range, and search criteria you share with us
  • Messages or questions you send us directly

Information collected automatically:

  • Pages visited, time spent on the site, and links clicked
  • Device type, browser, and operating system
  • IP address and approximate geographic location
  • Referral source (how you found our website)

How We Use Your Information

We use the information we collect to:

  • Respond to your real estate inquiries and connect you with the right agent
  • Send you property listings, market updates, or other information you've requested
  • Improve our website experience and understand how visitors use it
  • Run and measure the effectiveness of our advertising (Google Ads)
  • Comply with Texas Real Estate Commission (TREC) requirements and applicable law

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including:

  • Google Analytics — to understand website traffic and user behavior
  • Google Ads — to track conversions and measure ad performance

You can opt out of Google's tracking at any time by visiting adssettings.google.com or by using the Google Analytics opt-out browser add-on.

Most browsers also allow you to refuse or delete cookies through your browser settings.

Sharing Your Information

We may share your information in limited circumstances:

  • Service providers — including our website platform (GoHighLevel), IDX/MLS listing providers, and Google for advertising and analytics
  • Legal requirements — if required by law, court order, or TREC regulation
  • Business transfers — in the event of a merger, acquisition, or sale of our business

We require all third-party service providers to handle your data securely and only for the purposes we specify.

Text Message Communications

If you provide your phone number and opt in to text communications, we may send you property alerts, appointment reminders, or follow-up messages. Message and data rates may apply. You can opt out at any time by replying STOP to any text message from us.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. If you'd like us to delete your information, please contact us using the details below.

Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time

To exercise any of these rights, contact us at the information below.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Questions About This Policy?

If you have any questions or concerns about this Privacy Policy or how we handle your data, please reach out:

Jessica Albares Realty

Lubbock, TX

Email: [email protected]

Phone: 806-300-5952